Consultancy Report Essay

As a subsidiary of one of the largest cosmetics organizations in the world, you are in a position to dramatically increase your potential and further capitalize on your brands recognition. My hope is that you will establish and maintain a broader, more diverse customer base and increase your overall profitability. Based on an in-depth analysis and research conducted on your organizations behalf, I have identified several problematic areas in need of immediate attention. The following document will serve to provide valuable information to address these issues accordingly. One such issue and perhaps one of the most crucial is that of the organization’s brand awareness levels in the United Kingdom. This is due in part to the fact that Mary Kay U.K. is not as widely recognized in the United Kingdom as it is in the Americas. I recommend increasing your presence to reach potential customers who would otherwise be unaware of your organization. We will seek to address the significant growth of new potential competitors while developing a means of competing effectively against already established competitors. You will learn of new methods in which to remain relevant and a viable global contender in the cosmetics industry. New products will serve to provide your organization with a competitive edge and differentiate your organization from all its competitors. New policies and changes in the organization’s infrastructure will increase employee satisfaction an important factor for employee retention. These enhancements to the organization’s current dealings can ultimately increase profitability, improve customer satisfaction levels, and increase employee productivity. As Mary Kay U.K. adopts these changes and once in effect, there will be a need to take on additional employees to tend to the day-to-day operations and supplementary qualified/experienced executive-level professionals, allowing for a more focused approach on the management aspects of the organization. Effective documentation of the organization’s financials will allow for more educated and informed decision-making procedures. Adequate fiscal records serve as effective management tool for predicting future success, identify problem areas and to make decisions that will assist in the organization’s overall effectiveness. In addition to significantly changing the inner workings of the organization in the United Kingdom, substantial changes to the organizations image and frontend interfaces may be required to assist with the issue of brand awareness. The organization must become a well-oiled machine internally as well as an aesthetically pleasing entity for potential customers, future investors and for those considering strategic business alliances. Creating a more convivial atmosphere with which your organization would then be associated will give these interested parties a respectable first impression. It is apparent that lacking presentation and unfocused management gives rise to the decrease or stagnation of profitability and employee retention. Changes to policy, organizational image, and infrastructure will not only prove beneficial but may in fact be necessary for the success of the organization and its future viability within the United Kingdom. In addition, there must be changes in customer behavior to increase the probability of the organization’s adoption. The organization needs to appeal to a broader customer base after shifting consumer views of cosmetics to match that of American consumers. Thus, by implementing novel, eye-catching, and feeling invoking imagery or advertisements, people will in turn be more inclined to purchase Mary Kay products. In order to be more successful, I recommend the transformation of current marketing strategies. Implementation of a marketing plan that encompasses the arguably successful word-of-mouth strategy in addition to overt and persistent adverts by way of social media will benefit the organization’s image. Because a constant stream of information pertaining to the actual products will allow the consumer to easily recall the information and develop a need for the product as presented by the advertisement. In addition, there must be a vested interest in appealing to the variety of potential consumers within the United Kingdom. Mary Kay U.K. would be wise to capitalize on United Kingdom’s ever-growing and diverse population, via the translation and representation of the multitude of languages spoken within the target areas of operation. This will allow for a more comfortable customer experience and personalized identification with the Mary Kay brand. Brand Awareness is at an all-time low as target populations fail to recognize the Mary Kay Brand. The organization must increase its visibility in the growing cosmetics market in the United Kingdom. This is possible with improved advertising and re-imagined brand association. Increased brand recognition will assist with declining profits. The proposals presented in this consultancy report, should Mary Kay U.K. opt to adopt them will serve to promote the organization’s business aptitude and increase overall profitability and effectiveness. My hope is that this educated and informed counsel will effectively navigate the organization into a state of increased viability and the optimization and growth of Mary Kay U.K. business operations and clientele. INTRODUCTION This consultancy report will serve to provide the Mary Kay U.K. Ltd. Subsidiary of Mary Kay Cosmetics with informed suggestions to increase the organization’s revenues and improving the day-to-day dealings of the organization from a management perspective. Following extensive research of the organization’s operations, I have prepared a comprehensive examination of the organization in its entirety. This research has been comprised of a thorough analysis of the organization’s fiscal and promotion facets. This report also takes into account the consumer aspect of the organization, and the organization’s image as viewed by the public. In addition, it will serve to demonstrate the manner in which the target audience does or fails to accept this image. Crucial organizational issues have been identified and addressed accordingly, supplemented with recommendations for minimizing or eliminating potentially negative effects. These suggestions may prove insightful for the achievement of further profitability and consumer satisfaction should the organization choose to implement any or all of the changes proposed in this report. The information provided in this report comes via thorough research and analytical dismantling of data and industry trends and its reassembling in the form of a well-formulated business plan. Suggestions provided will seek to address Mary Kay U.K.’s organizational structure, the organization’s inclination to incorporate a corporate social responsibility element, consumer satisfaction, employee turn-over rates, decreasing or non-existent profits, brand recognition and awareness among target consumers and product quality, to name the most imperative of organization’s issues. In all, if implemented, these changes could ensure a significant turnaround for the Mary Kay U.K. entity. Numbers will rise to the status of or potentially rival those of its American contemporary. The organization would hold a strong position before its global competitors and open the door for future business strategic affiliations. The organizational redesign will prove beneficial for Mary Kay’s United Kingdom division as an organization, for the consumers now receiving increased quality services, and for the leveling of the cosmetics industry in the United Kingdom. ANALYSIS OF CLIENT BUSINESS Company Description and History Mary Kay Inc. is one of the largest cosmetics companies in the world to date. Headquartered in Addison, Texas at 16251 Dallas Parkway Addison, TX 75001 in the United States, it has manufacturing plants located in Dallas, Texas, Hangzhou, China and La Chaux-de-Fonds, Switzerland for its European market. Mary Kay Inc. operates as a subsidiary of Mary Kay Holding Corporation. Founded by Mary Kay Ash in 1963 and based on personally established values that guided her everyday life she sought to help women live the life of their dreams. Company values include integrity, honesty and a belief in the Golden Rule; â€Å"Do unto others as you would have them do unto you.† The mission, to assist and provide the vehicle that would allow prospective independent beauty consultants to have their respective dreams come true via the distribution, promotion, and retailing of a handful of products. Mary Kay Inc. identifies itself as a â€Å"Generation Everything† organization, meaning it serves everyone from all walks of life and of all ages. The organization recently posted that its revenues are up to 3 billion due to sales in its 35 + markets globally. All made possible by its 25 million global independent sales force.

Music 100 Concert Report Essay

Allegro, as the first movement is named, means to have a quick paced tempo. This movement starts with the first and second violins playing followed by the cello and viola, then finally the clarinet comes in over the rest of the musicians. This movement may be fast paced, but the tone of the movement is melancholy in some areas. The theme of the movement is played several times over. The theme of Allegro is the opening phrases where the first and second violins start, then add in the cello and viola, then the clarinet. This repeating phrase throughout the first movement helps create a pattern and a story. What is interesting in this movement is that the opening theme sets up the rest of the piece. Brahms changes the theme in each movement, but this original theme is still present in each movement after. The end of Allegro is built up into a large climax by using crescendo, a heavier and more violent bow stroke, and more rapid notes than are present in the rest of the piece. The Adagio, in contrast to the first movement, is slower paced and softer. The tone of this movement is in great contrast to the first as well. The mood is dark and full of anguish and despair, whereas in the first the mood was lighter. This mood is created by the difference in the style in which the musicians are playing. The clarinet in this movement plays lower notes that are sustained for long periods of time while the violin plays the melody over it. The first two movements of the piece are much lengthier than the last two movements. The third movement, Andantino, is faster than andante- which is a walking pace- but slower than moderato. The tempo marking andantino is more lively than andante. The third movement serves as a transition into the last movement. In this movement there is pizzicato, which is the plucking of the strings on a string instrument. The first and second violins, cello, and viola use this technique in this movement while  the clarinet plays the melody over them. The first violin adds in by playing on the string again, and then the rest of the strings add in playing using their bows instead of plucking the strings. The fourth movement, Con moto, is different from the previous movements because of the tone and style of this section, but it also revisits the original theme of the first movement, which ties all the movements together. The original theme is used as a framing device throughout the entire piece. Between each time the theme is played, there are different styles of other themes played. Some are mellower while others are more of a scherzo, which is a lively part within a larger work. This piece was preformed wonderfully by the GVSU Chamber Players. They played passionately and because of this, the audience could better understand the piece and what Brahms intended the audience to feel when they listened to his work. The players made great use of dynamics throughout the piece and they were very skilled in the different styles Brahms wrote into the music. I really enjoyed the concert and look forward to going to another soon.

Review of an academic research paper Literature

Of an academic research paper - Literature review Example The objectives and process behind developing effective simulation model have practical approach. The process is emphasizing not only on the participant personality but also on the designers personality which will help in model development. The author has explained the effectiveness of simulation in light of internal, external and educational validity. The subject most emphasized upon in this article is â€Å"educational validity† and the factors that influence its effectiveness. These factors are (a) simulation design, which emphasizes that simulation should be an accurate representative of the real world; and (b) implementation of simulation, which involves the involvement of participants (Stainton, Johnson & Borodzicz, 2010, p.707). The algorithmic validity and inaccurate representative of real world are the concerned issues. Although the simulation model is excellent, but if it cannot link up with real world scenarios, then such models are useless. Moreover, participants of the simulation should be self-motivated. The participant’s motivation can be assessed by the different motivation theories. So participant’s level of motivation is considered to be the moderating factor, which can increase the learning process. Along with participants, designer’s attribute carry an equivalent weight, while assessing simulation model for its learning effectiveness. Firstly, the designer of the model should be having respective expertise for which the simulation model is being made. Furthermore, designer should be unbiased while constructing the model. The research methodology framework for educational validity assessment has provided guidelines regarding problems that arise while building, implementing, and analyzing the simulation model. It includes formulation objectives, propositions, research designs, and instruments, which will then be analyzed; whether or not these instruments are good predictors of

New Policy Statements- HIPAA Assignment Example | Topics and Well Written Essays - 500 words

New Policy Statements- HIPAA - Assignment Example ompletely secured and information were accessed and misused from the computers without having the need to operate the computer physically from which the data was supposed to be accessed. Developments in technology were making the business operations and way of working easier whereas, at the same time those developments assisted in manipulating ways and misusing the information for one’s own benefit (Pesante, 2008). The organization or company whose policies regarding information security need to be reviewed is in the business of insurance and deals with health insurance. The review is proposed in order to make certain that it fulfills the regulatory obligations and meet up to the obligations of the associated standards as well as regulations. The company comes under the Health Information Portability and Accountability Act (HIPAA) according to which any information regarding health requires to be protected. Taking into account the federal standards, patients should be capable of accessing information in relation to their respective medical records (HIPAA, 2007). Based on the nature of business operations, the company complies with the guidelines of HIPAA, HITECH, GLBA and PCI-DSS. In spite of abiding by all the relevant regulations, the policy regarding accessing information by a fresh user and the prerequisite for passwords are becoming a grave concern for the supervisor of the company. Although the present policy of the company ensures high level of security but still it should structure a new policy. According to the new policy the request to access information by the new user along with the personal details and signature would be initially taken down. According to the policy, access would be provided only to the particular information or area specifically requested by the new user. There should be a time limit mentioned in the policy for accessing information by a new user and once the limit is over, the access should be automatically denied by the

Article's Critique 2 Essay Example | Topics and Well Written Essays - 1250 words

Article's Critique 2 - Essay Example However, Anna M. Miller maintains a different perspective of the sustainability of the various alternatives base on the potential benefits and costs they would impose on the people. Nonetheless, the validity of the authors view on the much-required reforms in the health care sector at the time is debatable. The main purpose of Millers article ‘Health Care Reform: Clarifying the Concepts is to address the financial issues that relate to the health care reform. In the article, the author primarily describes the various options conceptualized by special interest groups and policymakers (Miller, 1993). Effecting a meaningful reform in the health care sector require a prudent consideration of the different financial strategies to implementing various reform options as discussed at length in the article. Most often, in the application of individual insights and the maintenance of mutual interest, we are prompted to perceive things differently. In connection with the reforms, it is the viewpoint of the author that the available financial reform strategies are oversimplified with an intention of exploring their basics. Maybe or maybe not. The issue of the options being oversimplified in the article is the authors belief that may not be the case for the neutral reader. The intricacy of th e strategies is maintained when the little distinction between the options is made, and we only find that it is difficult to tell the likely better direction one should take. Millers intention in writing the article was to reveal how challenging it was to implement the inevitable reforms in health care. The authors intention to contrast the push for basic reforms and incremental changes, as advocated for by different forces, can be established with ease. It is the authors belief that implementing any changes in the health sector required the political goodwill of the policymakers (Miller, 1993).

Healthcare Administration Essay Example | Topics and Well Written Essays - 250 words

Healthcare Administration - Essay Example Also students can protect themselves from expensive medical treatment after emergency situations such as appendectomy by paying a low cost monthly rate. This is called catastrophic insurance and it will provide you all needed treatment. Also Affordable Care Act protects people at age under 65 providing them with tax credit subsidy opportunities. Therefore, all students that cannot cover the medical insurance by themselves can use some options that can help to improve their health after illness. Nowadays receiving the medical insurance in the United States became easier and more effective process. It can help to protect health and life of young adults as they will be sure that they will receive an appropriate treatment when needed. But it is quite important to develop, improve and extend insurance coverage all over the world. (Michael Cahill, 2013) 1. Michael Cahill.(2013). Health Care Reform For The College Student: How The Affordable Care Act Will Affect You. Collegexpress. Online . Retrieved from

Social Media and Marketing Essay Example | Topics and Well Written Essays - 3250 words

Social Media and Marketing - Essay Example 54; Zhivov, Scheepers & Stockdale, 2011, p. 1). Academic inquiries into the power of social media in communication has indicated a growing preference of social media as replacement of traditional forms of communication such as mobile telephone communication, the use of e-mails, letter writing, and some forms of internet-based communication. It might be necessary to appraise the power of social media in terms of the kind of synergies that have been brought into the discourse of marketing. The advantages range from the time factor, cost of operation, to convenience and other aspects of communication (Zarrella, 2009, p. 164; Zhivov, Scheepers & Stockdale, 2011). However, some experts have established that the effectiveness of social media is highly dependent on various factors such as timing and the target groups. Studies conducted on the use of social media have shown that there are demographic variations in the manner in which the virtual communities use the internet resource. Matters of age, race, gender, religion, personality, and others determine the demographic variables. These demographic variables determine the trends of usage, the kind of interests in the usage, and the levels of connections. Equally, the levels of education, social status, and geographical reasons have also been shown to affect the manner in which social media is used by different people. Exploiting the opportunities availed by social media for the purposes of communication and marketing requi re a balance of the various factors that relate to its usage. Some businesses have been able to harness the power of social media for effective marketing while others have faced various challenges in the process. According to some marketing experts, the type of business determines the appropriateness of the marketing strategy. However, studies have shown that both the service sector and the products sector have adopted social media marketing to enhance their reach to the client base. Social Media and Marketing Strategies Businesses across the world are increasingly turning to social media as an efficient and cost-effective marketing strategy (Tuten & Solomon, 2012, p. 91). Different businesses have developed varying strategies of using social media for the purposes of marketing. According to some communication experts, the type of reach of social media to vast audiences is determined by the way in which companies package the marketing message. The choice of language and use of graph ic illustrations have been shown as some of the ways that affect the effectiveness of social media marketing. The kind of language used in marketing determines the kind of audience that will be attracted by the advertisement (Tuten & Solomon, 2012). Social media has created a community that is defined by a special kind of language. The language varies from the standard forms in the sense that it defines the standard forms and structures of language. There is a casual sense in the language that enables some ease of communication among those who subscribe to it. The effectiveness of communication is highly dependent on the ability of the company to adopt this language and use it appropriately to achieve its marketing objectives. Marketing and advertisement often targets the conscious and subconscious minds of the target