Interview Self-Publishing Cookbooks

Interview Self-Publishing Cookbooks Self-Publishing Cookbooks: Interview with Marcy Goldman Last updated 07/06/2017â€Å"You have to have more passion than fear - or simply want to do it anyway - otherwise those two swear words ‘what if’ will stop you from even trying.†Although the self-publishing alternative becomes more valid and tempting every day, many traditionally-minded authors still fail to consider author publishers as their peers, and often disregard all independent publishing efforts as vanity publishing.Of course, more and more genre fiction authors are bridging the gap every day by becoming hybrids; but non-fiction genres such as cookbooks are still pretty much in the hands of traditional publishing, essentially due to the high production costs.In this thought-provoking interview, Marcy Goldman exposes her reasons for self-publishing her cookbooks and offers specific advice for cookbook authors. She shows that it can be done to the highest quality, and can become a truly liberating experience for an author.How to Self-Publish a Book: 7 Sim ple Steps to Success Read post Many successful indies recommend authors to â€Å"follow the steps of traditional publishing† when self-publishing. How important is having a good copyeditor for a cookbook? And a designer/formatter?It is absolutely crucial and there are more and more qualified, fair-priced skilled freelancers you can hire to assist you. You are also the creator and will be doing a ton of work to launch, market and distribute. It really pays to hire some production and editorial help. That said, even traditional cookbooks can be notably imperfect.The thing I like about many indie authors coming from a â€Å"mainstream† background is that they suddenly feel empowered to try new things. You’re now about to self-publish a book on tango, and have also published a poetry one, just because: â€Å"now, I can†. Do you think being liberated from traditional constraints is a good thing for indie writers?Yes, self-publishing is a good way of experimenting a bit without going too off course from your established platform, if you have one. It is still best to get consistent content out there and gain traction in the genre you’re known for or wish to establish yourself in. Second to that, just get your best content out there!Most authors necessarily plug away at what they’re known for or what they think will ‘sell’. They quickly learn not to pitch agents or traditional publishers with unproven ponies, so to speak. We all tend to try and fuse our passion writing what sells with what we also think ‘will sell’, but luckily, as a self-publisher, you don’t have to worry about that acquisitional ‘wall’. You can indulge more risky books on your bucket list and in so doing, energize yourself as well as find a whole new niche of readers, ultimately increasing your revenue.You can also see directly what the publishing process is like and learn more insights into how books get sold. So it’s not just about the writing, it’s about what production, distribution and marketing approaches might work better for you and your works. You’re free to explore all that.You write in your piece that: â€Å"There’s also a presumption (or fear) that without sufficient social media or a platform, books (even great ones) won’t get noticed†. Do you think that producing great content is enough? How big has the whole â€Å"discoverability† challenge been for you?Fortunately I have a platform, but no one, not even William Shakespeare, starts with a platform. This is an age-old question anyway, which was around way before the advent of self-publishing. All writers, aspiring authors think â€Å"If I do it, who will read it, who will buy it, who will find it?†This is not new. It is yet another version of a common sabotaging thought almost every creative person has at one time or another. You have to have more passion than fear - or simply want to do it anyway - o therwise those two swear words ‘what if’ will stop you from even trying.Do the doing, get it out there and then see what happens.How do you see the future of publishing? Do you feel like publishers have adapted to the new technologies, formats, and distribution channels?That is a tough question! I think some publishers have slowly adapted to the new technologies but traditional publishing is an old-school, slow-moving, methodical industry that is sluggish with pride and history. It does not easily turn on a dime. It’s possible that, given some self-publishing success stories, they might follow those trends and/or those authors to seek out new talent or see what readers respond to. Indie publishing is often a bit of ad hoc market research for them.They might also be inheriting a new breed of author coming from self-publishing and might have to appreciate that these authors are of a different ilk. That’s not a bad thing, it’s a realistic thing. Confid ent creators, versus grateful or humble ones (all talents being equal), might be awesome authors to deal with. You might see some landmark works come out of this new breed.Do you think that the self-publishing alternative is taken seriously by the traditional actors (publishers, agents) or still widely seen as vanity publishing?I think indie publishing isn’t taken as seriously as it might be, which is a pity if you look at some of the ‘unknown’ but wholly successful authors out there. Having said that, it’s not as disdained or dismissed as it used to be. It is becoming legitimized as we recognize that there are huge shifts going on. Nothing is ‘as it was’†¦Beyond that, I think all publishers (indie or traditional) recognize that eBooks do well, however they recognize that eBooks often sell for very little, and in small quantities, making it difficult for many authors to thrive. To that end, I suggest writing shorter books, before putting an opus out as an eBook or putting something out in print and see what happens. Experiment.Follow Marcy and Reedsy  on Twitter: @MarcyGoldman  and @ReedsyHQWould you agree that self-publishing is still widely disregarded as a  Ã¢â‚¬Å"lesser alternative† by many authors? If you have experience of both worlds, did you find self-publishing liberating? Leave us your thoughts in the comments below!

Fromm's Human Needs Theory Essay Example | Topics and Well Written Essays - 500 words

Fromm's Human Needs Theory - Essay Example The article shows how Fromm’s ideas could be beneficial today. Brennen article â€Å"The Sane Society’: Erich Fromm’s Contributions to Social Theory† evaluates Fromm’s book The Sane Society. In The Sane Society, Fromm attacks Western capitalism and promotes a communitarian socialism. Fromm believed that without specific purposes like productivity and self actualization, humans are alienated and unhappy. Basing the foundation of his theory on Freud and Marx, he asserts that a communitarian socialism is the answers to the capitalism causing mental illness. Despite expanding on Freudian and Marxist thoughts, Fromm had criticism of both men’s ideas. In the end, this article suggests that Fromm’s views might have validity. This article explains Fromm’s theory on human based needs. Fromm had written a book called Escape from Freedom. In this book Fromm explains the evil of totalitarian regimes. The reason Fromm gives for individuals following a leader in a totalitarian regime is free of freedom and security about one’s role in society. He goes on to explain the totalitarian regimes are evil due to the obliteration of individual rights. On the other hand, Brennen’s article suggests Fromm believes democratic nations give too much freedom. This theory was laid out in Fromm’s The Sane Society. According to Fromm to be mentally healthy means working at a meaningful task, socializing during work, self actualization, and society working on specific issues together. Psychological issues should be considered of higher value than ownership or monetary concerns (Brennen 2006:8). This vision involves a communist type of government. Communitarian socialism is a government where all citizens contribute according to skills for the good of the community. This allows meaningful tasks can be completed, which in turn allows every citizen to

College admissions Essay Example | Topics and Well Written Essays - 750 words

College admissions - Essay Example However, there are many institutions, where still legacy applicants are prioritized. In the article, â€Å"Preserve Universities’ Rights to Shape Students Community†, the author describes about Dickinson College in which, students’ â€Å"chance of admission shoots up to 75 %† on the basis their linkage to some person who has remained associated with the college. There are various reasons as to why universities prioritize applicants in terms of legacies. Admissions are given on the basis of the donations that are given by the parents or guardians of applicants. Other reasons given in the article, â€Å"Preserve Universities’ Rights to Shape Students Community† (351) are the students who get admission on the basis of legacy are able to strengthen the traditional set up of the institution and also their parents are very supportive in the activities of the institution. It is also reported that the students that are selected on the basis of legacy have â€Å"stronger academic records†. However, these reasons cannot be justified because the educational authorities have no reason to give admission to an applicant on the basis of legacy and reject a meritorious one. According to Howell and Turner, â€Å"history of legacy admissions in America is tied to an unpleasant history of race and ethnicity† (344) due to which, this is quite clear that legacy admissions cannot be termed as righteous action by the authorities. The writers emphasize the unjustified criterion of admission on the basis of legacy that is imposed on the applicants. The applicants who have legacy rights have nearly double chances to get admission as compared to other applicants. Howell and Turner have included survey results into their article, â€Å"The History of Legacy Admissions†, which describe about use of legacy policies in public and private institutions. According to them, â€Å"both public and

Feedback and its importance Coursework Example | Topics and Well Written Essays - 500 words

Feedback and its importance - Coursework Example Positive feedback encourages the speaker whereas negative feedback results in demoralizing the speaker. Different Types of Feedback There are four basic types of feedback, which include effective feedback, evaluative feedback, descriptive feedback, and motivational feedback. Let us discuss all of them in some detail. Effective Feedback A person giving effective feedback focuses one aspect of message at a time rather than giving the feedback for the whole message. Effective feedback makes the speaker improve their statement based on the feedback that they receive from the audience. This type of feedback is widely used in the presentations given by the students in universities. Evaluative Feedback This type of feedback is based on some set standards. The goal of giving evaluative feedback is to make the speaker know whether his or her actions or message match the standards or not. Evaluative feedback is also used in universities to measure the performance of the students. Descriptive F eedback Descriptive feedback is deeply associated with the performance of a person. Descriptive feedback makes a person know where he actually stands and what action he needs to take in order to improve the work. Descriptive feedback is used in all fields of life with the sole purpose to bring improvement in the actions. Motivational Feedback This type of feedback is used to motivate or encourage the other person.

Window Dressing Of Financial Account Is Fraudulent Accounting Essay

Window Dressing Of Financial Account Is Fraudulent Accounting Essay According to Wikipedia Online accounting is the art of communicating financial information about a business entity to users such as shareholders and managers. The Law of commerce states that business organisation must objectively record the accounts of the business organisation. These laws also state accounts must be clear and represent a fair and true record of the financial affairs of a business; these laws also put in place regulations on distinct ways in which a business organisation can present their accounts. Corporate management have some discretion in influencing the occurrence, measurement and reporting of these items .In contrast legal means can be adopted by business organisations in order to manipulate their accounts as to paint a different financial picture.  Ã‚  This can simply be referred as window dressing.   According to Your Dictionary window dressing is an adjustment made to a portfolio or financial statement to create a more positive appearance than is actually the case. For example, a manager may decide to provide window dressing to a portfolio by selling stock that has declined in value and replacing it with stock that has increased in value. By doing this the manager creates the impression of a successful portfolio management. In short, WD is a financial statement manipulation or window dressing where frauds are camouflaged by overstating the income or understating the expenses or understating liabilities and overstating assets. Tutor2u see window dressing as a form of accounting involving the manipulation of figures to flatter the financial the financial position of the business. The focus of window dressing: Liquidity hiding a deteriorating liquidity position Profitability massaging profit figures The Importance of Window Dressing To get praise from share holders and potential share holders the account book must be properly percentaed and make good to the general public as observed in the case A.B.B (Asia, Bovia and Brown) Incorporated US this construction firm along side with enron presented to the general public for ten years a positive account balance even though they were in red and their shares and stock were the toast of the US before the bubble. Similarly, window dressing is important to enable the firm to raise present and future capital from the stock market given their positive account balance as in the case of Intercontential bank and oceanic bank respectively in Nigeria who were rated AA+ by international credit rating companies where as they were in the woods. Window dressing is similar to asymmetric information in which a party has better information than the other. To sell a hailing company it must be window dressed otherwise no prospective buyer will come. Also to avoid tax payment a firm may present a poor financial return or position to the general public to technically evade payments of tax. This is achieved by distotinting the balance sheet of the firm. Advantages of Window Dressing The advantages of window dressing is similar to the importance of window dressing in the sense that the firm is able to achieve what its aiming to achieve without running fowl of the law. The penalty for window dressing is mild except where it is not properly done as in the case of Enron where the owner was jailed for more than 36 years even though Enron has achieved what it wanted to achieve. Furthermore it cost less to window dress than taking a loan for business expansion simply because it involves with internal running of the firm. Disadvantages of Window Dressing Examples of window dressing in Indian Companies: 1. Tata Motors transferred 24% stake in Tata Automotive Components (TACO), a company with revenue of $675 in FY07, to Tata Capital, a group company, and booked a profit of Rs 110 crore in Q1 FY09. Management declined to disclose the valuation methodology. Tata Motors also changed its methodology for calculating provisions for doubtful receivables, which resulted in higher reported Ebitda to the extent of Rs 50.7 crore (10% of Ebitda). 2. TCS, the software major, increased its depreciation policy on computers from two years to four years. As a result, Q1 FY09 PBT was higher by an estimated Rs 50 crore (4% of net profit in 1QFY09). TCS followed cash-flow hedge accounting and till FY08, it used to recognise hedging gains on effective hedges in its revenue line, thus boosting the reported revenue growth and Ebit margin. In FY08, TCS had Rs 421crore from hedging gains, of which, Rs 137 crore was included in the revenue line. However, from Q1 FY09, TCS is expected to report all forex losses/gains below the Ebit line in other income. Thus, the losses it had on its hedge position will no longer be booked in the operating line. 3. Jet Airways, changed its depreciation policy from WDV to SLM, and thereby wrote back Rs 920 crore into its PL, which helped the company to report profits during the quarter. It also helped Jet to report a higher net worth, which will help in keeping reported gearing low. 4. Dr Reddys adjusted mark to market losses (Q1 FY08) on outstanding $250 million of hedges in the balance sheet, while PL reflects forex gains realised. 5. Reliance Communications adjusted short-term quarterly fluctuations in foreign exchange rates related to liabilities and borrowings to the carrying cost of fixed assets. The company adjusted Rs 109 crore of realised and Rs 955 crore of unrealised forex losses in the above manner. In addition, the company has not recognised Rs 399 crore of translation losses on FCCBs, since the FCCBs can potentially get converted, although the FCCBs are out of money. Adjusted for all the above, the company would have virtually no profits in Q1 FY09. Bibliography and Reference Stimpson P. (2002), AS and A level Business Studies. Cambridge University press Dave.H, Jones.R .C, Andertain. A, (1993) Business Studies (fourth edition). Pearson Education Edinburgh .

Essay --

Yejung Lee Ms. Samson Biology Honors 13 December 2013 Thyroid Cancer Thyroid cancer is an abnormal and malignant cell growth in the thyroid gland (see figure 1). The wellbeing of a person’s thyroid gland is extremely important, as this organ secretes hormones and other chemicals that help a person maintain homeostasis, more specifically the weight, blood pressure, heart rate, and internal body temperature (Bethesda, National Cancer Institute). According to the Mayo Clinic, although it is not yet clear to researchers what exactly causes thyroid cancer, what medical scientists do know is why it occurs. One type of thyroid cancer that can be genetic is medullary thyroid cancer. This type of cancer is genetic because it is linked with a variety of risk factors that could lead up to cancer, such as gender, age, radiation exposure, hereditary conditions, and family history (â€Å"What Are the Risk Factors for Thyroid Cancer?†). A major specific cause of thyroid diseases and cancers is insufficient iodine intake. Thyroid cancer is less common in the United States, than places that do not include as much iodine in the diet because in the United States, iodine is often added to many foods and consumption products. An environmental factor that is associated with thyroid cancer is exposure to radiation. One major example of this is the radiation from the Chernobyl incident; many people were affected by the radiation and many people, especially children, developed thyroid cancer (â€Å"What Are the Risk Factors for Thyroid Cancer?†). The reasons why are unclear, but there is a sharp distinction between male and female thyroid cancer rates - females tend to develop the cancer more by nearly three times as often (â€Å"What Are the Risk Factors for Thyroid... ..., while a cell undergoes cell cycle, when a cell comes in contact with another cell, it stops reproducing. However, cancer cells continue to duplicate repeatedly until there is a mass of cells or a tumor to form (see figure 9). Lastly, in cell division when there is a mutation or abnormality in the DNA, a normal cell stops dividing. However, a cancerous cell will continue to duplicate and form mutations (â€Å"Cell Biology and Cancer†). Also, cancer cells are harmful because they grow and duplicate with complete disregard to the functions and limitations of the body (see figure 10). Also, cancerous cells have the ability to spread through metastasis throughout parts of the body through the bloodstream. In terms of similar behavior to that of normal cells, cancerous cells also duplicate, but at a very different rate ("Cancer Cells vs. Normal Cells: What's Different?"). â€Æ'

Knowledge is Power Essay

With more than nine out of ten Americans believing God (Larson 278), one must speculate the philosophical reasoning behind confidence in something that is unable to been seen, felt, or heard. The Puritan philosopher Francis Bacon (1561-1626) said, Small amounts of philosophy lead to Atheism, but larger amounts bring us back to God. When thinking in terms of ideals and values, it is equally relevant to ponder the significance between fact and faith. Faith is defined as a belief that does not rest on logical proof or material evidence. On the other hand, fact is something that actually exists and is a truth known by concrete experience or observation. For the purpose of clarification, science can be described as an image of truth and religion as an element of faith. And since existence does indeed extend beyond Americas front and backyard, its imperative to note that the three most popular sects in the world include two billion people that practice Christianity, one billion that follow Islam and one billion that are non-religious (National and World Statistics). With the amount of religious groups totaling over four thousand, its safe to say there is a religion tailored to the needs of each person but does religion equal faith?Francis Bacons school of philosophy is empiricism, which describes a theory that emphasizes the role of sensory experience in the development of ideas. In the philosophy of science, empiricism is a theory of knowledge which emphasizes those aspects of scientific knowledge that are closely related to experience, specially as formed through deliberate experimental arrangements. Very practical and utilitarian in nature, Bacon argued for a total separation of reason from personal interest, social conventions, human passions, etc. This reason versus revelation idea would eventually assist in the expansion of science and furthermore the separation of church and state and religion and morality. Although Bacon was seemingly loyal to Christianity and even said, Atheism is rather in the lip than in the heart of a man (Koth), his philosophical work is important footing for modern skepticism. Because of his empiricism views, Bacon would describe fact as having to be proven through the scientific method; all hypotheses and theories must be tested against observations of the natural world, rather than developed only on reasoning, intuition, or faith. Bacons definition of fact is parallel to the one in Websters unabridged  dictionary. Both definitions distinctly differ from that of faith; faith is not based on logical proof whereas fact is based solely on material evidence. Although its important to acknowledge and understand this separation, both definitions are able to coincide as Albert Einstein declared, Science without religion is lame; religion without science is blind. Einstein was remarking that taking one side in order demonize those who take the other, leads to misrepresenting the work of those on the opposing side and prevents us from exploring the issue further (Tannen 497). Science is the knowledge of facts or principles gained by systematic study whereas philosophy is the investigation of these principles. Studying philosophy is essential in order for one to broaden their views and comprehend, if not embrace, thinking beyond superficial ideals. Ethics, metaphysics, logic, and epistemology are all topics that one should study in order to form their own opinions rather than letting their environment shape what they believe. Without understanding our meaning of thought behind particular things, we are bound to follow rather than lead; without leaders, a democracy crumbles. At the heart of evolutionary theory is the basic idea that life has existed for billions of years and has changed over time. Although a doctrine going back as far as ancient Greece, the theory of evolution was advanced extensively in the ninetieth century. The most important development that made the theory the top topic of the world of science was the book of Charles Darwin titled The Origin of Species published in 1859. According to Darwin, all living beings had a common ancestor and they diversified over time through small changes. Overwhelming evidence supports this fact. Scientists continue to argue about details of evolution, but the question of whether life has a long history or not was answered in the affirmative at least two centuries ago. The history of living things is documented through multiple lines of evidence that converge to tell the story of life through time. These lines of confirmation include fossil evidence, homologies, distribution time and space, and evidence by example. A popular target for creationists is the hoax known as Piltdown Man which was a forged skull discovered in 1912 that was thought to be that of an early human. The lie was exposed in 1953 when it was found to be the lower jawbone of an  orangutan combined with the skull of a fully developed, modern man. Although Piltdown Man didnt fit into the known evolutionary lines of primitive man, it does not mean that those lines do not exist and havent been proved with other evidence such as fossils. Understanding the distinction between fact and faith as well as science and philosophy is important for academic study. The difference in fact and faith is significant for a student to understand so they are able to grasp what is real and what is imaginary. The concept of science and philosophy helps a pupil to understand what is absolute in the world and how to think vitally about living life accordingly. It is critical not only for academia but for those in a democratic society where the power is vested in the people. In order for a culture to make informed decisions, they need to acknowledge this distinction, especially concerning Americas educational system. In terms of evolution, it is of the utmost magnitude for schoolchildren to receive accurate answers regarding where humans originated from and how the earth changed. It is not necessarily meaningful for youth to conceive original ideas of an intelligent designer but rather well rounded ideas that have a scientific basis. After all, science has taken Heaven from the skies, hell from the Earth, and angels from the air. If parents wish their children to understand the Earth in religious terms, it should be taught in the home rather than a setting where other children are subjected to ideas based on faith. Millions of American Christians and members of other religious traditions accept the theory of evolution (Larson 276) which is a step towards commonality in the classroom. The progression of knowledge and education teach us not only that ancient texts arent meant to be taken in literal, modern terms but also that with no exploration of original thought, we are doomed to continue thinking the way of our ancestors. If history is not scrutinized and applied, it will be repeated as Kansas recently demonstrated with its embarrassing examination of science and religions place in public education. What a shame to repeat the 1925 trial of William Jennings Bryan against Clarence Darrow in Dayton, Tennessee, which continues to echo through the century. Religious philosophy has its place, which is a Sunday morning and unfortunately for  Fundamentalists, not in a biology classroom. Evolutionary philosophy on the other hand, is composed of supportive scientific date. In summary, social evolution, rather than revealing truth, develops religious ideas. Even detached scholars have come to realize that a vast number of Americans still believe in the Bible and accept it as authoritative on matters of science. Moreover, if people accept the biblical account of special creation over the scientific theory of evolution, which is, after all, one of the core theories of modern biology, then they most likely defer to biblical authority on other matters. For Americans who do not share this religious viewpoint and who fear that Fundamentalists comprise the majority in some places, concerns about the defense of individual liberty under a government by the people seem all too familiar. Modernists can only hope that scientific intelligence prevails in the educational system. After all, Francis Bacon did assure us that knowledge is power. Works Cited Dictionary.com Unabridged (v1.1). New York: Random House, Inc. 15 June 2007. Jardine, Lisa, and Alan Stewart. Hostage to Fortune: The Troubled Life of Francis Bacon. New York: Hill & Wang, 2000. Kirschner, Marc and John Gerhart. The Plausability of Life: Resolving Darwins Dilemma. Connecticut: Yale University Press, 2006. Koth, Amit. Francis Bacon Quotes. 2002. 15 June 2007. National and World Statistics. 2007. 15 June 2007. Millar, Ronald. The Piltdown Mystery: the Story behind the Worlds Greatest Archaeological Hoax. East Sussex: S.B. Publications, 1998. Larson, Edward J. Summer for the Gods. New York: Basic Books, 2006. Tannen, Deborah. The Argument Culture: Moving from Debate to Dialogue. Argument in America, p. 486-500. United States: Penguin Academics, 2004.